Why OTT and Free Streaming Are Taking Over Entertainment

Nowadays, OTT platforms are gaining huge popularity among people.

Especially after the COVID-19 pandemic, people spent more time at home, which greatly increased demand for OTT platforms.

OTT platforms offer multiple contents via the internet.

Netflix, Watcha, and TVING are well-known examples.

Compared to cable television, viewers can select content whenever they want.

OTT’s popularity comes from several factors.

First, users can access many genres in one place, giving them more options.

Users can pick movies, dramas, or shows according to their interests.

Also, compared to traditional paid broadcasting, OTT is relatively affordable.

The convenience of watching anytime and anywhere on smartphones or tablets is another advantage.

Recently, increasing subscription prices have caused 부담 for many users.

Therefore, many viewers are turning to free streaming platforms.

Ad-supported free streaming allows users to enjoy content without paying.

This is especially attractive to users who care about budget.

FAST services are becoming popular as ad-supported alternatives.

For example, KT launched a FAST service called “Gi Live,” drawing public interest.

As the traditional market slows, FAST is becoming a new profit model.

Free streaming’s strongest point is that read more users don’t need to pay.

It allows access to many contents, increasing selection options.

The disadvantage is that ads are unavoidable.

Some free services may offer lower-quality content.

Both markets will likely keep developing over time.

Advertising-supported services will likely attract more viewers.

Enjoying content without financial pressure is a strong advantage.

I believe harmony between paid and free services is essential.

If both advantages are used properly, users can gain better experiences.

I look forward to seeing how the streaming industry develops in the future.

Navigation menu